| Q. |
What is TargetCast inside? |
| A. |
TargetCast inside is a new division of TargetCast working exclusively for advertising agencies. Our goal is to enhance
your agency's value to clients, position you as a fully integrated resource and help you navigate and thrive in a complex
media landscape. |
| Q. |
Why did you create TargetCast inside? |
| A. |
Over the years there has been a growing need by independent advertising agencies to augment their media intelligence
and implementation capabilities. We've partnered with numerous agencies and helped build their business. We also are
seeing a renewed interest in more closely linking media with creative. We felt strongly that now was the time to dedicate
resources. |
| Q. |
Will TargetCast inside have dedicated resources for my agency? |
| A. |
TargetCast inside will apply the level of resource that meets your strategic and financial needs. We will meet in-person to
review what is important to you and what it will take to meet those objectives. |
| Q. |
Can I customize services across research, planning, buying and analytics? |
| A. |
The short answer is yes! We offer a full range of customized media services which includes research, proprietary tools,
strategy and planning, implementation, performance measurement and access to an experienced team of professionals.
The only thing we ask is that we establish a minimum level of commitment so that we can build knowledge and understanding
of your business. |
| Q. |
What level of involvement is TargetCast inside expecting with my clients? |
| A. |
We are interested and prepared to take on a significant role to help you become more competitive and accelerate your growth.
We are comfortable being front and center. We are also prepared to be an important member of the support team. We will take
your agency's lead. |
| Q. |
How can TargetCast inside help my agency with new business? |
| A. |
We will be successful if you are successful. New business remains the lifeblood of any agency and we understand the
importance of media's role in a fully integrated agency solution. We will invest in your future to further strengthen our partnership. |
