TargetCast inside

"Abraham Maslow's quote 'You will either step forward into growth or you will step back into safety' has become a guiding principle as I work to help marketers and my team adapt to the rapidly changing media landscape." I joined TargetCast in early 2013 to launch the agency's first marketing and business development team. My role is to lay the groundwork for our agency's marketing, business development and communications plans, while working closely with TargetCast executives to identify solutions to marketer needs. This is a tremendously exciting role as it involves living at the intersection of technological, demographic, socio-cultural, and economic influences, while staying abreast of various dynamics in key industries. My team and I embrace the continuous challenge to remain on the cutting edge of media evolution and influence strategic direction.

My career has spanned the agency, media and technology sectors, in the general and multicultural (primarily, Hispanic) markets. This has provided me with a well-rounded, holistic perspective in placing the marketer's needs and objectives at the center of our universe.

Prior to joining TargetCast, I spent two years at ID Media, an IPG company, ten years at Univision, the leading Spanish language media outlet in the U.S., and several years in technology roles supporting some of the leading law firms in the nation.

I put myself through college and grad school while working full-time and graduated with an MBA from the University of Southern California's Marshall School of Business, and a BSCIS, magna cum laude, from the University of Redlands in California.

Active in the community, I serve on several boards and committees, and was former president of the Philly Ad Club. I am currently the recording secretary for Advertising Women of New York (AWNY). I also serve on the 4As New Business Committee and am an active member of the World Future Society.